Emerging New HR Concepts Essay Example | Topics and Well Written Essays - 2500 words

Emerging New HR Concepts - Essay Example The structure of an industry has a major role in defining a company's competitive advantage in this global scenario. An industry is conceived as a group of companies that market products which substitute each other. The structure of an industry has a direct relation to its profitability. Service industry can be considered as a classic example in this regard. In the post liberalization and globalization era, the concept of outsourcing has gained more attention. Cost is playing a major role deciding the competitive advantage of an organization. Companies are thinking of different options to reduce cost and increase its competitiveness. Outsourcing of production and service has been considered as an effective way to reduce competitiveness. Companies in the western world have been outsourcing jobs and production facilities from their land to low cost areas such as India, Brazil, China and East Asian countries. With the industrialization process of the 20th century, salary levels and capital cost of Western countries had shoot up substantially and this had been eating up a major pie from companies' profit. There was no sign of reduction of cost and salaries. This has compelled corporates to think of other options. During 1980's companies had find East Asian and Latin American countries as a good destination for moving production and services. While companies in Western countries have good technology, better expertise, capital strength and understanding of the market, these countries provide low cost land, human resource and raw materials. Synergising both these strengths has given companies more competitive advantage in their domestic market. Their production cost has come down sharply with this move. It is considered that high skilled labour, highly professional management team, low cost work environment, best management and HR practices, innovation, understanding of the industry and secu rity measures are the major strengths of the organization in the globalised world. Most of these strengths are adopted by companies do to the particular character of the outsourcing industry. In the early 1990's the industrial scenario in developing countries was quite different from that of western countries. Here companies were least bothered of good corporate governance practices, HR management, cost, profitability, security and customer satisfaction. The state protective measures made the industry inefficient. Companies got huge subsidies for every thing and any thing. But with the entry of multi national companies to these markets, situation has changed drastically and a new corporate governance practice has been established. In the labour relation also there has been a paradigm shift in the past one and half decade. Technology has played a major role in changing labour outlook and mindset. Also the process of Globalisation, Liberalisation and Privatisation has played a major role in redefining the perception on labor. Today corporates and industry are keener on optimum use of labor and they are always thinking of new ways to improve efficiency and output. The increasing global competition has demanded new approach to the labor. There has been an increasing demand for skilled labor forces. The skill level of the workforce in developing countries was a major challenge for companies moving from western market to emerging

Imprint of Italian and Irish Americans on the American Culture Essay Example for Free

Imprint of Italian and Irish Americans on the American Culture Essay On July 4th 1776, Congress adopted the Declaration of Independence. Carefully written on this scribe and on the foundation of this nation are the unalienable rights to â€Å"Life, Liberty and the pursuit of Happiness.† (Declaration of Independence, n.d.) While some of the values and ideas of this document come from America’s motherland, England, the promised rights to the free world are shared by no other nation. For this reason, The American Dream is dreamt not only by natural born citizens of this nation, but by many people all around the world. Over twelve million immigrants during the late 1800s and early 1900s passed through Ellis Island, the first federal immigrant inspection station of the free world. Of the newcomers, a portion of them consisted of Italian Americans and Irish Americans. Throughout history, these groups have contributed to what is termed multiculturalism. Being the minority, these two groups have also experienced power-conflicts through their quests of assimilation. The two ethnic groups faced many challenges that helped create what is believed to be the melting pot to many ethnicities and racial groups. For The Journey While the American Dream is a common value, the aspirations of the idea come from different motives. In Italy, a strong, and unfair class structure created such severe conditions that led to 1/3 of the nation’s population to immigrate to the new world. While the majority of this fraction came permanently for a new life, some came temporarily to make enough money to return to Italy and buy land. Simply owning land in Italy automatically escalated Italians within the class structure. Many Italian Americans settled in Chicago Illinois, one of the largest growing cities in America at the time. Chicago offered much opportunity for work, as it was the ideal producer of steel and aider to America’s industrial growth. Back in Ireland,  the Irish had much more to deal with than just a harsh class structure. Under English rule, Irish religious practices were repressed along with many other basic freedoms the Irish came to experience in America. A poor economic situation due to chaos of rebellious battles led to much of Ireland’s population living an unsanitary lifestyle in mud huts well into the late 1800s. These living conditions led to diseases of more than half the population. When the Irish Americans first settled in Boston, they lived crammed into small, single-home houses with at least a couple more families. Many shared cellar, attic, and crawl spaces for living quarters (Youtube, 2011). Overall Assimilation Assimilation in reference to the Italians and the Irish is much more complex and has become an identity reference in itself. Being the weak minority has demanded the Italians and Irish to accept and disregard many of their own practices to satisfy the dominate. Unlike the Irish, many Italians did not stick together, but lived spread-out and separated from others. In fact, some tensions developed between some Italians groups based on what streets and neighborhood they lived on and in. Inside conflicts like this led to outside conflicts as Americans began to depict Italian Americans as a dark and devious group within press. Italian Americans worked hard to reverse this depiction and to adhere to the dominate rule of society. When Mussolini began to restore Italy to what many people believed that to the equivalent of the Roman Empire eras, Italian Americans felt sense of pride. Mussolini knowing that he needed the approval of Italians worked hard to earn their respect. The world viewed Mussolini as a strong leader, and this view reflected off of the proud Italian Americans. However, when Mussolini declared war on the U.S. by joining forces with other fascist leaders, Italian Americans began to receive much ridicule from the dominate social class again. Meanwhile, Irish Americans needed little effort to complete the process of assimilation. Having many of the same physical characteristics as the dominate groups of America, made it easier to focus on progression up the social ladder. The first generation, while working factory jobs like the Italian Americans, led a more togetherness of a lifestyle with one another in their group, which created a better support system. The support system created a stronger group and led to management positions. The second  generation focused heavily on education as much as the dominate class did. Higher education led to political offices within just the third generation of Irish Americans, which led to the Irish becoming part of the dominate group in America. A great example of this would be the Kennedy Family. Power-Conflicts Predicted to be the minority by the middle of the 21st century, the dominate white has been accused of trying to oppress the minority through tactics summarized by power-conflict theories. (Feagin Feagin, 2011). When the Italians and Irish first immigrated to America, the first jobs they assumed were factory and railroad jobs. Running these factories were members of the dominate class. It is commonly believed that money is the result of success in America, just as the sum of money and success are equal to power. The contrast between the dominate and the minority was very much defined as there was not much of a middle class. It was without effort for the dominate factory runners and railroad heads to pay the minority the minimum for the dangerous work they provided, after all, the only thing factory workers had to provide was their labor while factory runners had the product of the factories. For a long time this was a recurring issue in terms of power-conflicts. This issue created so much unrest until the two groups gained support from within their own groups to develop labor unions. Multiculturalism Multiculturalism is a term that to this day produces many unsettled feelings of both unrest and excitement. America, regarded as the Melting Pot of many cultures is not even a fully multicultural nation, as this country has taken almost three hundred years to see the first African American president. While the Italians and the Irish have worked hard to assimilate to the ways of this nation, they have also brought their culture onto this nation as well. Christopher Columbus day is proudly recognized by Italians as he was always considered the son of Italy. His finding of the new world has been an amazing accomplishment for the Italians. When the Italians finally had a voice in congress, they pushed to make the day a federal holiday (Youtube, 2011). Meanwhile, the strong religion practice as Catholics has also prompted holidays in favor of the Irish, such as St. Patrick’s Day. Without  the push by these groups to recognize these days, America may have not done so otherwise. It is important that days that attribute much to other cultures be recognized by America to promote multiculturalism. For example another federal holiday that reminds America of equal rights among equal groups is Martin Luther King Day. Conclusion In the late 1800s and early 1900s Italian and Irish Americans came to American to take advantage of the opportunities. The Italians settled primarily in Chicago, while the Irish settled in Boston. The two groups worked hard to assimilate through the trials and tribulations of power-conflicts and the everlasting multiculturalism. While the groups assimilated well by becoming an American version of their ethnicity, they also left an imprint on the overall culture of America. When both groups achieved political offices, days that were influential to their groups became federal holidays. References Declatation of Independence. (n.d.). Retrieved from http://www.archives.gov/exhibits/charter/declatation_transcript.html Feagin, J. R., Feagin, C. B. (2011). Racial and Ethnic Relations (9th ed.). New York, NY: Prentice Hall. Library of Congress. (2014, May). ImmigrationIrish. Retrieved from http://www.loc.gov/teachers/classroommaterials/presentationssandactivities/presentations/immigration/irish6.html Youtube. (2011, December). And they Came to Chicago: The Italian American Legacy. Retrieved from http://www.youtube.com/watch?v=vqeikaWQCyo Youtube. (2011, July). The Irish in America Part 1. Retrieved from http://www.youtube.com/watch?v=r0sZ_jWcyl

Nafta :: essays research papers

If NAFTA made this agreement, people would be able to move about Canada, the United States, and Mexico with ease. The unskilled workers in Mexico would migrate to "El Norte," looking for higher paying jobs. The supply of workers in Mexico will drastically decrease. Only the terminally ignorant, or those with families in Mexico, would stay in a poor country and earn low wages. On the other hand, the United States' supply of workers will increase drastically. Canada's supply of workers would not be changed dramatically, because it is so similar to the United States, only further away. The amount of workers moving from Canada to the United States and vice versa would not be severely affected, however, if the United States' supply of workers becomes too great then workers might migrate north to Canada to find jobs. High school economics teachers would be able to work in any of the three countries, as the same basic knowledge of economics is required. I think teachers in Mexico would choose to move to the United States or Canada, if they were proficient in the native language, because the wages would be much more gratifying. The supply of economics teachers in the US and Canada would increase, thereby slightly decreasing the wages. Mexico's supply of economics teachers would drop, so the wages for economics teachers would slightly increase. Equilibrium wages for economics teachers will remain about the same, and employment will be high. For carpenters, again, I think the wages in the north would be higher. Because carpentry does not involve extensive education and focuses on the talent and skill of carpenters, workers would be able to easily move to another country. If all of the carpenters in Mexico decide to "run for the border," the supply of carpenters in the US and Canada will drastically increase. Wages will increase for skilled carpenters in Mexico, and wages in the US and Canada will fall slightly. If too many Mexicans move to the north there will be high unemployment, because we will have a ton of skilled workers and not enough jobs to fulfill their needs. People will eventually want to return to Mexico, because with the supply of skilled workers being so low, the wages will be slightly higher. For ob/gyns, I would think the United States or Canada would be the destination of choice, simply because our health care is much more advanced.

First impressions of Iago and Othello Essay

In the play Othello, our first impression suggests that Iago and Othello are portrayed as having somewhat opposite qualities. Iago is first shown to be false and pretentious. Even though he says â€Å"I will wear my heart upon my sleeve†, giving the impression that he shows all his emotions willingly, he is then shown to be quite secretive and deceitful, plotting against Othello, Casio and Rodriguo, emphasising his ambitious nature. Furthermore we get the impression that he is spiteful and racist, building up his hatred and jealousy towards Othello, â€Å"I hate the Moor†. We also get the impression that Iago is manipulative. Firstly, he promises Rodriguo Desdemona in return for his aid, luring him into his grasp using one of Rodriguo’s desires, â€Å"It cannot be long that Desdemona should continue her love to the Moor – put money in thy purse†. This effectively turns Rodriguo into a tool for Iago’s deeds. Following that, he uses his trust to manipulate Othello into becoming suspicious of Desdemona, and undermining his faith in his wife. Another one of Iago’s main features that we are presented with is that he is quite devious and cunning. He says himself: â€Å"I am not what I am†, and in his soliloquies he contemplates his cunning plans, â€Å"†¦ to plume up my will in double knavery. How? How? Let’s see†. Despite this, Othello still refers to him as â€Å"Honest Iago†. Othello, on the other hand, is shown to be a much more simple man, who is eloquent and much more admired. We get the impression that he looks for a sensible, balanced explanation for things. However his simple nature acts as a catalyst to produce many of his weaknesses. His lack of confidence in social situations causes him to become over-trusting and naà ¯ve, leading to his poor judgment. He does not suspect Iago at all, and overlooks the possibility that Iago may not be acting in Othello’s interest, referring to him as â€Å"A man †¦of honesty and trust†.

Airtel Marketing Strategy

Integrated Marketing Communications Group-8, Sec-C Ajit, Anuj, Prateek, Rohit, Vaibhav AIRTEL: Evolution ? ? ? ? Founded: 7th July 1995 First mobile phone company in the world to outsource everything except marketing and sales and finance operates in 20 countries across South Asia, Africa and the Channel Islands The largest cellular service provider in India 4P+2P+3P for AIRTEL ? 4P’s ? Product: Airtel is the fifth largest telecom operator in the world with about 230. 8 million subscribers across 19 countries ? It provides mobile, fixed telephony as well as broadband and subscription television services Airtel won 3G licenses in 13 telecom circles of India ? Product differentiation is limited so main USP is uninterrupted services and troubleshooting support ? ? Price: Price in the telecomm industry are close to similar, hence main focus is on customized payment plans ? User is free to choose between plans which favor cheaper SMS? s or calls ? Pay-per-second of usage v/s Pay-pe r-minute of usage is the latest attraction ? 4P+2P+3P for AIRTEL ? 4P’s ? Promotion: ? Promotions are usually in multiple formats as discussed further in slides Main focus is connectivity, customized plans as well as dependable network ? Place: ? Airtel has separate plans for each of the regions ? Rural customers get more support and focus is on basic services ? Urban customers are main targets for value added services and accordingly Airtel designs its product offerings and communication plans 4P+2P+3P for AIRTEL ? 2P’s ? People: ? Involvement of people with Airtel has increased with campaigns like â€Å"har ek dost zaroori hota hai† ? Final offerings are also highly customized to friend group discounts and so on ? Pack Design: Pack design is kept red to re-inforce Airtel Brand ? Description of Plans is also evident 4P+2P+3P for AIRTEL ? 3P’s ? Peer -to-peer: ? High rate of communication to increase peer-to-peer interaction and reviews especially in rece nt stages ? Personalization: ? Personalization is constantly on rise especially with value- added-services ? Participation: ? Airtel has tried to conduct contest every now and then to maximize customer participation but due to high brand clutter it is difficult Media Vehicles ? ? ? ? ? ? Above the line Advertising ? Television ? Radio Print Media ? Out-of-home ? Cinema Below the line Advertising ? Trade Scheme ? Consumer offer ? In-shop and shop-front activities Direct Marketing Events Buzz Digital Communication Ad Agencies ? Creative Agency- JWT India ? ? ? ? Airtel ended its 15-year-long relationship with creative agency, Rediffusion – Y&R on Aug, 2010. Rediffusion has handled the brand since its inception in 1995 The Airtel account is worth Rs 400 crore in terms of ad spends This also led to change in their logo Madison Media handles ? ? The media duties for Airtel for more than five years nowIt also handles out-of-home and digital for the brand too Airtel TV Commercials T V Ad Campaigns by Airtel ? â€Å"Har ek friend zaroori hota hai† ? Purpose: ? The commercial for Airtel aims to make the brand trendier for the youth, while attempting not to alienate its older target audience set ? To position Airtel as a brand that embodies friendship, and helps all sorts of friends connect with one another ? TV Advertisement analysis: ? The commercial depicts different kinds of friends one has, and how the presence of each one is necessary in some way or the other ?A jingle penned by film lyricist Amitabh Bhattacharya, makes use of ‘Hinglish' and popular youth lingo, and has the story of different categories of friends, such as the one who wakes one up during the wee hours for help, or another who may give you company during your financial crunch days ? The jingle ends with ‘Har ek friend zaroori hota hai', and with the message that Airtel keeps one connected to their friends TV Ad campaigns by Airtel ? ? ? ? ? ? ? â€Å"Dil jo chaahe paas laa ye† â€Å"Baat karne se hi baat banti hai† â€Å"Do airtel bajenge to tarakki main char chand lag jaenge† â€Å"Dil jo chahe pass laye† Kuch bandhan atoot hote hain, jaise Airtel ka network† â€Å"Airtel internet 3G par† â€Å"Express yourself † †Har ek friend zaroori hota hai† Ad â€Å"Do airtel bajenge to tarakki main char chand lag jaengeâ€Å" Ad â€Å"Dil jo chahe pass laye† Ad ATL-TV ? ? ? It creates Pervasiveness, allows Airtel to be in the eyes of the audience all the time Even though the audience is not obligated to pay heed to the advertisements, the high creativity quotient of the Airtel Ads makes it virtually impossible for the audience to turn a blind eye to them The Ads are very high on the use of imagery and music ATL-TV ? ? ? The genius of the Oscar winning music director A.R. Rahman is the man behind the catchy tune Airtel advertises more on its brand and its values than its products and services Mo st ads just establish the value and beliefs of Airtel than establishing its services like mobile, telephone, or broadband ATL-TV ? ? The likes of Sachin Tendulkar, Shah Rukh Khan, Saif Ali Khan, Kareena Kapoor, Vidya Balan, A R Rahman have all been brand ambassadors of Airtel at some point or the other One of the key reasons for the lasting impact of the Airtel ads is the reinvention of the content displayed TV (Sponsorship) ? ? Leading sponsor of Kaun Banega Crorepati Airtel subscribers were given a special chance to directly enter KBC ? Participation to the show was only restricted to the Airtel subscribers and BSNL/MTNL landline users for the first couple of seasons. Sponsor of Indian Idol ? Airtel subscribers got an exclusive chance to enter the show TV (Sponsorship) ? ? BCCI has awarded the series sponsorship rights of all international cricket matches played in India to Bharti Airtel for the period 2010-2013 On 9 May 2009, Airtel signed a major deal with Manchester United Foot ball Club TV (Sponsorship) ? ? In 2009, Airtel had signed a three-year deal orth Rs 150 crore with official tournament broadcaster ESPN Star Sports for the title sponsorship of the T20 league. Airtel signed a deal to be title sponsor the inaugural Formula One Indian Grand Prix during the 2011 season Print Media Radio ? Bharti Airtel is among the top two advertiser on radio in India (1% share) ? Promotional ads released by Airtel on radio: ? ? ? ? ? ? ? ? Mobile recharge Score kya hua? Aaj ka kya plan hai? EMI Airtel World Cup Pack Airtel happy Recharge Airtel Minimum Recharge Marathon Airtel – radio ad jingle Consumer Sales Promotions ? ? ? ? ? â€Å"Friendz† pre-paid plan for youth Ladies Special† plan â€Å"Seniors plan† for discounts to senior citizens Executive Corporate Plans â€Å"Family Celebrations offer† – Special discounts in Call rates & SMS services Promotional Campaigns ? ? ? ? ? ? ? Airtel Jai Hind AD Campaign Leadership campaig n Quality Time Campaign Magic Dalo Say Hello Launch campaign Magic Hai to Mumkin Hai campaign Call Karo Sona Jeeto campaign Promotions: Health Campaigns ? ? ? ? Airtel and Wockhardt hospitals together launched a â€Å"Good Health† campaign to mark World Health Day on April 7 Comprised two health check-ups at discount of 75% Post-paid subscribers of Airtel could avail theWockhardt master health check up at Rs 799 against a original cost of Rs 3200 Also available as part of the campaign was the Wockhardt Heart Check at Rs 499, aginst Rs 2400 Grameen Mobile Puratchi: Rural Markets ? ? ? This scheme was for more than 45 lakh society members of IKSCL (IFFCO Kisan Sanchar Coopreative ltd) Farmers had five free Value Added Services under this scheme. The farmers had five free voice messages on mandi prices, farming techniques, weather forecasts, dairy farming, animal husbandry, rural health initiatives on a daily basis The pack for farmers ranged between Rs 1299 andRs 4000 along wit h the mobile phone. Direct Marketing ? Direct marketing techniques used: ? Email Marketing ? Display Ads, Social Media sites ? Location based marketing tools, QR Codes ? Telemarketing to customers Events (1/2) ? To reach their target audiences, Airtel has sponsored various TV programmes like ? Big Boss ? Indian Idol ? Super Singer ? Indian Sangeet awards ? Bol Baby Bol Events (2/2) ? Airtel has sponsored various events like ? Indian Grand Prix 2011 ? Champions League T20 ? Delhi Half Marathon ? Border-Gavaskar Trophy, other cricket tours ? Indian Fantasy League ? Indian Golf festival Buzz ? ? ?Launch of Blackberry, tie up with RIM Indian Grand Prix 2011 Social Networking sites ? Facebook, ? Twitter Airtel Simulator Challenge Airtel Out of Home Advertising – Hoardings ? ? ? ? Launching 360 degree campaign, spread over 43 days, rolled out in metros, mini metros in association with Madison media plus group Want to make the brand the part of every day life of costumer. Depict Air tel as youthful, vibrant &dynamic brand Gantries, bus shelters pole, neon's, traffic timers, unipoles, dropdowns, public utility branding, station branding etc are the form of advertisements involved Airtel Out of Home Advertising – Transit Medium,Street Furniture ? ? ? ? To communicate from door to door Seek more attention of the customer Key nodal points of market and high traffic points, TG dwelling and the concentration area Sky ballon branding, boat branding, Cycle branding, Airtel Product Placement Months before the announcement of the August 22nd iPhone launch, fanatics in India were screaming for their shot at iPhone 3G mania. You would think from the crowds in the photo that the Airtel iPhone launch in Mumbai, India was a raging success. Think again! One cult of iPhone follower present at Airtel's testical festival knows otherwise.Airtel Branded Entertainment ? ? ? Way to create buzz The ads can be flashed in between the various highly watched TV serials or can be sp onsors of some big movies Cricket matches, Super star awards, Dance, singing competitions Airtel Sensory Branding ? Through its signature tune ? Its unique color and logo ? Having celebrities like Sachin Tendulkar and A. R. Rahman Digital Communication: Web 2. 0 Digital Communication: Web 2. 0 Digital Communication: Web 2. 0 Digital Communication: Web 2. 0 CSR Initiatives ? ? ? Initiative of opening â€Å"Airtel Ashiana† for underprivileged children at the Mohali office of AirtelTied up with an NGO to distribute daily surplus food to needy children â€Å"Airtel Experience Centre by Access MO† for the benefit of visually impaired people as well as people from deprived section of society CSR Initiatives ? ? Bharti foundation, the philanthropic arm of Bharti Enterprises was established in 2000 with a vision to help underprivileged children and young people of our country realise their potential In the process of setting up a 1000 â€Å"Satya Bharti Schools† to deli ver high quality education to underprivileged children in the deepest rural pockets The First Mover Advantage 1.Electronic recharge 2. Hello Tunes 3. Airtel Live! 4. Portfolio Manager 5. Song Catcher 6. Easy Music 7. Black berry handsets 8. M-cheques Airtel- Retail Media ? ? ? ? Presence of recharging options through an extensive network of small stores/big retail stores/small or big retail shops/pan shops etc Easy way to recharge option by keeping a specific number digit for a particular type of recharge option Availability of new sim cards free of cost to increase the customer base at various outlets Airtel owned stores and Airtel galleries present in every district to address customer queries more responsiblySocial, Ethical & Legal Issues ? ? VAS Fraud ? There has been lot of criticism about Airtel for its unauthorized VAS activation ? Many of its services were activated automatically according to a complaint ? Several thousands of users were falsely billed ? In return Airtel lau nched STOP/START 121 services for such issues ? Alternatively, one can sign up on the â€Å"Do Not Disturb† list to avoid all telemarketing calls and SMS Controversy ? Bharti Airtel(India) was issued notices by Telecom Regulatory Authority of India(TRAI) for violation of Mobile number portability(MNP) Regulations. According to TRAI, it had received complains from customers regarding wrong rejection of porting requests by telecom operators Social, Ethical & Legal Issues ? ? Silcon Concept has dragged Airtel to the Federal High Court over allegedly making a publication to the claimant? s customers and subscriber by means of voice call, text messages or SMS informing them that the claimant is a band of fraudster (Oct, 2010) The CCC of ASCI has concluded that Airtel? s advertisement (campaign ‘Dil Titli„) is misleading, as the viewer of the TV commercial is led to believe that Airtel Digital TV has superior picture uality because of MPEG4 or DVBS2 technology (Jan, 201 0) ‘Dil Titli‘campaign Social, Ethical & Legal Issues ? ? ? The AIRTEL Digital TV advertisement offering ‘Free Regional Pack for life„ was accused of being misleading as the DTH licence was valid only up to May 2018 (Feb, 2010) The CCC of ASCI found the claim made in the SMS ad that Airtel Digital TV Recorder is High Definition capable as misleading BSNL has accused Airtel of unfair trade practices over the private operator's claim that it is the only mobile telecom service provider in Jammu & Kashmir (J&K) (Dec, 2004) Thank You

Home to Harlem essays

Home to Harlem essays "Home to Harlem" is the story of two young black men, Jake and Ray, who attempt to make a living while enjoying all the joys of Harlem during the height of the Harlem Renaissance. McKay's novel clearly shows that the Renaissance was more than just an intellectual and artistic movement that grew up in Harlem during the 1910s and 1920s. With his two diverse characters, McKay shows there were many different elements creating the Harlem Renaissance, from the less-educated immigrant such as Jake, who lives mainly for pleasure and self-gratification, to the intellectual Ray, who dreams of being a writer. He is not as hedonistic as Jake, and he is torn between the white man's world, where he does not fit in, and the Harlem world, where he does not quite fit in either. Ray epitomizes many blacks of the time, who were trying to better themselves and rise up above their circumstances, while Jake epitomizes many other blacks, who simply lived for the moment, and enjoyed sex, jazz, and food and drink. Normally, the impression today is that most people living in Harlem during the Renaissance were like Ray, and attempting to learn, grow, and make their lives better. McKay wanted to show the other side of Harlem - the people who were not interested in the intellectual rebirth of their neighborhood. They were only interested in the nightlife, the cabarets, and the opposite sex. There were two different worlds in Harlem, and McKay neatly explores For all his lack of education, Jake may see life more realistically than Ray ever will. As Ray is about to leave, he speaks about their differences, and his lack of education. He says, "And I mighta helped mah li'l sister to get edjucated, too (she must be a li'l woman, now), and she would be nice-speaking like you, sweet brown, good enough foh you to hitch up with. Then we could all settle down and make money like edjucated ...

4 Interview Tips for Recent Grads

4 Interview Tips for Recent Grads You’ve spent countless hours updating and refining your resume. You’ve written the perfect, keyword-optimized cover letter. Now you sit back and wait for the calls to start coming in, right? Not so fast. One more thing stands in the way of you and the perfect job? The interview. But do you even know where to begin when it comes to preparing for an interview? Let’s break down a few four tips designed to help recent grads gain an inside edge. 1. Practice Makes PerfectGoing into an interview â€Å"blind† is a recipe for disaster. Even if you skate through without any major catastrophes, it’s still a missed opportunity. Rather than winging it, take time in advance to research frequently asked questions in your area, and to prepare a rough outline of your response.Avoid writing down answers word for word - this can result in a â€Å"canned† delivery. Instead, jot down key ideas and concepts. Then, enlist a family member or friend to practice with you.If possible, record your practice sessions. Understanding how you look and sound during the interview can help you take corrective action, if necessary.2. Do Your ResearchIn an era in which data is literally at your fingertips, the rules have changed when it comes to understanding an organization. It’s no longer considered merely advantageous to demonstrate knowledge of a company and its mission, products and services. It’s a necessity. In short, there’s no quicker way to tell employers that you simply don’t care than by walking into an interview without this easily obtainable information.Working this knowledge into the conversation can take some skill - after all, the goal is not the simple regurgitation of facts - but the results can have significant payoffs in demonstrating your capacity to make a contribution.3. Be Prepared to Be SpecificCompetency-based questions are increasingly popular with hiring managers. Why? Because any candidate can lay claim to desirable skills, talent and experience on a resume. Of more importance to today’s employers? The demonstrated ability to use these attributes in meaningful ways.Expect to be asked to share examples of times when you’ve exemplified time management, problem solving, and other sought-after â€Å"soft† skills. Be prepared to respond with detailed examples which serve as concrete evidence of these competencies.4. Have Questions of Your OwnToo many interviewees respond to the interviewer’s question of, â€Å"Do you have any questions for me?† with the unsatisfying response of, â€Å"No, I think I’m good.†Interviews work both ways: not only is the interview an opportunity for the employer to get a better sense of a potential candidate, but it’s also an opportunity for you to get a better sense of potential employers. Don’t waste it. Instead, go into the interview with a list of questions which can help you further un derstand what it’s like to work for the company and/or if the job is a good fit. Asking smart, tailored questions also helps you stand out to hiring managers.With countless candidates looking to land the best jobs, it’s essential for new grads to position themselves for success. Rather than thinking of the interview process as an afterthought, leverage it into an opportunity to show employers why you’re the right one for the position.

ENGLISH ESSAY WRITING for Students

ENGLISH ESSAY WRITING for Students Students often receive assignments to do creative writing. Majority of our clients feel insecure about their creative writing skills. It is easy to get off track and jump from one topic to another. For that matter a strong English essay writing structure must be applied. All creative writings start with an idea. If you don’t know what to write about, do a list of ideas and see which one you feel most passionate about. Do a thorough research on a topic. Do you best to find all most interesting topic details to make your writing more exciting and bright for reader. Other way to go is to trust your writing to the hands of the professional writer. Find an online writing service you can trust and then place an order. If you have questions, talk to the Customer Support representative who work around the clock and she will address your issue. After the order placement, you can always message the writer directly to monitor the writing process. Also, you can request a draft to be written within 48 hours. Put your draft request directly into the order instructions.

Neoliberal Transition in Latin America Essay Example | Topics and Well Written Essays - 3000 words

Neoliberal Transition in Latin America - Essay Example Economic integration between countries will be examined to see if any neo-liberalism is taking place within the regions of Latin American countries. Discussion includes analysis of manufacturing products and those based on renewable resources mainly in relation to regional development in Chile and the growth of non-traditional exports and labor markets. The paper first examines the origins and thought processes of neo-liberalism. Neo-liberalism maintains people act according to self-interest and that markets yield the most efficient outcome by free trade balances within liberalized capital markets with minimal government intervention in the economy. Karl Marx developed the theory that under capitalism, technical and distributional changes tend to follow specific patterns of evolution. This course of changes coalesces the expansion of output, capital, and employment. (Other mitigating factors include the rise of labor productivity, the real wage, and the capital-to-labor ratio.) Further in the evolution lies difficulty to sustain the progress of labor productivity without resorting to increased amounts of capital investment. The decline of the profit rate creates the conditions for large crises resulting in recessions and unemployment. (These movements and tendencies occur at declining rates of variation (Dumenil & Levy, 2004). Marxist economics is deeply rooted in many Latin countries  and enjoy a strong historical foundation; however, â€Å"with the rise of the Cold War and the increasing United States’ hostility toward  anything remotely progressive, the left in Latin America was first, mildly, and then severely repressed. The list of casualties includes The Arbenz regime in Guatemala; Goulart in Brazil; Allende in Chile and democracy in Uruguay and Argentina† (Noble & Weinstein, 2005).   

The various strategies adopted by those who mobilized to resist the Essay

The various strategies adopted by those who mobilized to resist the ambitions of colonialists and imperialists - Essay Example II. Modes of Resistance A. Example 1 There are so many methods that countries used to resist imperialism. The first method was by collaborating with other imperialists. The imperialists or the bourgeois also fought for the control of territories. The resisting countries took advantage of this and sought the protection of another imperialist country in case of invasion. One such example is in Lenin’s letter to American workers when he says that he sought the help of France when the German forces invaded Russia. The French army had explosive experts and they were to be used to blow up railway lines in order to make it hard for German forces to invade Russia. Lenin knew very well that France was also an imperialist nation but he used it for the benefit of his people. France assisted Russia because it wanted to prevail over Germany. Lenin says that by using Russia to prevent Germany invasion, he had reduced the bourgeois power and assisted in preservation of the rights of the work ing class. This mode of resistance was also adopted by America when it was fighting for liberation from British colonization. The Spanish and the French had also invaded the northern part of America. The Spanish, French, and the British were always in conflict. The United States took advantage of this and sometimes fought on the side of Spanish and French forces against the British. Lenin says that they (USA) collaborated with the oppressors for the benefit of their people. B. Example 2 Another mode of resistance that was adopted was armed resistance. Example of this was when European countries invaded the Asian countries (Panikkar 231). These countries responded by armed resistance. This led to destruction of institutions that had been established by the colonizers. Since such revolutions would erupt in many of their colonies, it was hard to suppress them leading to weakening of the imperialists. This resulted in the imperialists granting independence to their colonies. Even though this strategy is criticized for leading to much causality, Lenin claims that it saves many people from oppression by sacrificing a few. In fact, Lenin claims that the imperialists during their own struggles normally killed many innocent citizens. C. Example 3 Another mode of imperialist resistance is refusing to depend on the imperialists. This is when a country decided not to depend on the products of the colonizers. The country enhanced its own industries and endeavored to solve its own problems. It was sometimes hard because these were non-industrialized countries but Lenin in his letter to American workers says that it is through mistakes that people learn how to do things right. This strategy was meant to incapacitate the imperialists economically and it was achieved through boycotting their products or not accepting employment in their industries. Through this, the workers would be able establish and strengthen their own national industries and learn how to manage them. They will establish new working rules and have a say in their trade unions. This frees them from the manacles of imperialism. D. Example 4 The last strategy of resisting imperialism was through stepping on the rights of imperialists. The imperialists may have the right to own property, but the property that they held was grabbed from the indigenous population. When power went back to the citizens of the colonized states these properties were taken from

Vietnam War Essay Example | Topics and Well Written Essays - 1500 words

Vietnam War - Essay Example Instead, the Americans entered the war in Vietnam to counter the growing clout of a communist group known as the Viet Cong. Although the Americans had superior firepower, the Vietnamese, with their knowledge of the terrain and their guerilla tactics, finally forced America to withdraw after two decades of a long drawn and costly war. The cost to America in terms of economic and political losses, as well as loss of lives and humiliation at the hands of an enemy that seemed small and insignificant, was immense. Today, after over three decades, there is still no consensus among scholars and historians about whether America should have ever entered the war. Vietnam War The war in Vietnam was a long drawn out and costly conflict between South Vietnam, which was backed by America, and the communist regime of North Vietnam. The war began in 1954 with the rise of the communist party of Ho Chi Minh in North Vietnam and escalated into a war of ideologies against the backdrop of the cold war be tween the Soviet Union and America. It is estimated that more than three million people died in this war, of which a great majority were innocent civilians. The war that America invested in so heavily has been a cause of dissent and divisions among Americans, and by the time president Richard Nixon ordered withdrawal of troops in 1973, America had sacrificed thousands of her young men to this war. Finally, in 1975, Saigon fell to the communist forces and ended the war that had stretched over two decades. Dr. John Guilmartin, in his book America in Vietnam, remarks â€Å"The United States of America became deeply involved in Vietnam and that involvement had serious consequences† (Guilmartin,1991). The origins of the Vietnam War can be traced to the end of the Second World War. Before the war, Indochina or French Indochina, as it was then known, was a French colony consisting of today’s Cambodia, Laos, and Vietnam. In 1940, the Japanese invaded and occupied the northern part of Indochina and a little later the rest of it. In 1941, Ho Chi Minh, a communist leader, formed a nationalist movement called the Viet Minh to repulse the Japanese invasion. Soon after, the French began to encourage nationalism in Vietnam and gave them nominal independence. However, at the end of the war, when the Japanese surrendered, the French renewed their claim on Indochina. Ho Chi Minh assumed power in the north and proclaimed himself the leader of the Democratic Republic of Vietnam. In his address in Hanoi, he proclaimed, "All men are created equal. They are endowed by their Creator with certain inalienable rights; among these are Life, Liberty, and the pursuit of Happiness. This immortal statement was made in the Declaration of Independence of the United States of America in 1776. In a broader sense, this means all the peoples on the earth are equal from birth, all the peoples have a right to live, to be happy and free. Those are undeniable truths" (Ho Chi Minh, 1945). In the months after the end of the Second World War, Chinese soldiers began the looting of Vietnamese villages as they came down to North Vietnam from China. In the South, the French soldiers, released from Japanese camps, went on a rampage, killing and looting both innocent civilians and Viet Minh soldiers. In 1946, Chiang Kai Shek of China agreed to withdraw his troops from North Vietnam in exchange for French

Case Study on Roles and Responsebilities (HRM) Example | Topics and Well Written Essays - 750 words

On Roles and Responsebilities (HRM) - Case Study Example As we progress through our careers, it is very important for us to keep learning about the latest discoveries and advancements in research so that we remain updated on the latest knowledge of our field. This empowers us and makes us knowledgeable so that we are able to deliver in any kind of situation and at any stage in our careers. Core skills are basically knowledge that one has; knowledge about how to do something, how to operate upon something, or how to connect things in a system to make it work. Competencies are, on the other hand, our abilities to do what we know. â€Å"In fact, some â€Å"skills† may be â€Å"competencies† in another organization. It’s not a black and white item that HR can make fit in all places for all things† (Browne). The difference between core skills and competencies can best be explained with the help of an example; Let’s suppose an individual is a very good structural engineer. He has sound knowledge of design and can design anything from infrastructure to multi-story buildings. A company is seeking such a structural engineer to prepare the design of its upcoming project. The employee is selected because he was able to convince the interviewer that he knew designing. However, the employee cannot get along with the peers well at job. He fights w ith fellow workers and is caught in controversies and thus gets fired within the first week. The employee did not have the competency to do the work although he was skilled. This means that certain other factors like personality and behavior were at play. In order to be successful, one requires both core skills and competencies. Customers’ needs in the oil and gas industry are satisfied by processing the natural resources extracted from the earth through a system. In order to run that system, there is need of money and resources. First, the system needs to

Brian Norris Essay Example | Topics and Well Written Essays - 2500 words

Brian Norris - Essay Example If an organization has to achieve its business objectives, its marketing manager has to look into the market demand, to determine the feasibility of marketing strategies. The marketing manager is responsible for attuning the level, timing and composition of customer demands to achieve business objectives. On the whole, marketing management all about determining and implementing effective marketing strategies. Marketing strategies are tactics by which an organization gains a competitive edge in the marketplace. Through these strategies an organization determines how to concentrate its resources to achieve, target business objectives. If a marketing strategy has to be effective, it must do research to find out if an organizational opportunity exists in the market in which they want to do business. The factors influencing organizational opportunity are environmental opportunity, distinctive competency and success requirements. Each of these factors is to be looked into during the process of market analysis. Marking analysis is a process which includes the process of ccustomer analysis, company analysis, collaborator analysis, competitor analysis, and analysis of the industry context. These five types of analysis constitute the four C's of marketing analysis and help to answer the following questions: In order to carry ou... What are the steps to be taken to gain a competitive edge in the market 2.1 Marketing Research In order to carry out marketing analysis, marketing research must be performed to collect the data required for analysis. Marketing research involved the employment of a variety of techniques. Some techniques of market research are: Qualitative marketing research, such as focus groups - Through Qualitative research, data can be collected from a relatively small group of respondents. This data will not be analyzed using statistical techniques, but its purpose is to help to determine the elements which drive the market on a product, generate a hypothesis on such elements and enable an organization to develop quantitative research designs for determine the feasibility of entry into a particular market. The methods used in this research include in-Depth Interviews, Focus Groups and Projective Techniques. Quantitative marketing research, such as statistical surveys - Quantitative marketing research applies quantitative research techniques, to understand the trends in the current market. The major steps involved in the research process include, definition of the problem of market to be studied, designing the search criteria, collecting data, analyzing the data collected and finally writing a report on what is understood from data gathered. The number of respondents from whom data is collected can range between something like a mere 10 in number to something like 10 million. This kind of marketing research may include a hypothesis on the trends found in the market. Random sampling methods can be used to draw inferences from people, who have provided information. Experimental techniques such as test markets - Experimental research

Case Study on Roles and Responsebilities (HRM) Example | Topics and Well Written Essays - 750 words

On Roles and Responsebilities (HRM) - Case Study Example As we progress through our careers, it is very important for us to keep learning about the latest discoveries and advancements in research so that we remain updated on the latest knowledge of our field. This empowers us and makes us knowledgeable so that we are able to deliver in any kind of situation and at any stage in our careers. Core skills are basically knowledge that one has; knowledge about how to do something, how to operate upon something, or how to connect things in a system to make it work. Competencies are, on the other hand, our abilities to do what we know. â€Å"In fact, some â€Å"skills† may be â€Å"competencies† in another organization. It’s not a black and white item that HR can make fit in all places for all things† (Browne). The difference between core skills and competencies can best be explained with the help of an example; Let’s suppose an individual is a very good structural engineer. He has sound knowledge of design and can design anything from infrastructure to multi-story buildings. A company is seeking such a structural engineer to prepare the design of its upcoming project. The employee is selected because he was able to convince the interviewer that he knew designing. However, the employee cannot get along with the peers well at job. He fights w ith fellow workers and is caught in controversies and thus gets fired within the first week. The employee did not have the competency to do the work although he was skilled. This means that certain other factors like personality and behavior were at play. In order to be successful, one requires both core skills and competencies. Customers’ needs in the oil and gas industry are satisfied by processing the natural resources extracted from the earth through a system. In order to run that system, there is need of money and resources. First, the system needs to

Ethical Leadership Martin Luther King Jr Essay Example | Topics and Well Written Essays - 1750 words

Ethical Leadership Martin Luther King Jr - Essay Example Ethical leadership is about the quality of a leader to fight for the ethics which is applicable for everybody. This is really shown in the life of Martin Luther King Jr., whose says that "In struggling for human dignity the oppressed people of the world must not allow themselves to become bitter or indulge in hate campaigns. To retaliate with hate and bitterness would do nothing but intensify the hate in the world. Along the way of life, someone must have sense enough and morality enough to cut off the chain of hate. This can be done only by projecting the ethics of love to the center of our lives" "There are two types of laws: there are just laws and there are unjust laws...What is the difference between the two...An unjust law is a man-made code that is out of harmony with the moral law. The ultimate test of a man is not where he stands in moments of comfort and moments of convenience, but where he stands in moments of challenge and moments of controversy." (quietspaces.com n.pag) His purpose in life was to give the true meaning of freedom and he had taken the path of non-violence to achieve it. He had studied the life great leader Mahatma Gandhi, who also achieved freedom for his nation through the means of nonviolence. With this ethical means he fought against discrimination and racialism particularly, towards the black or the Negro community in United States. He fought for their rights by telling the suppressing community the true meaning of freedom that is equality in all human being without the discrimination in color of skin. Martin Luther King even while he was a student he was known for his leadership qualities and was rewarded several times. He was elected president of the senior class and delivered the valedictory address; he won the Pearl Plafker Award for the most outstanding student; and he received the J. Lewis Crozer fellowship for graduate study at a university of his choice. Dr. King was awarded honorary degrees from a number of colleges and universities in the United States and several other foreign countries (Brown et al. n.pag 2006). Martin Luther King also followed his father's and grandfather's steps and entered the Christian ministry. He was ordained in February 1948 at the age of nineteen at Ebenezer Baptist Church, Atlanta, Georgia and became Assistant Pastor of Ebenezer. Soon after the completion of his studies at Boston University, he accepted the call of Dexter Avenue Baptist Church, Montgomery, Alabama (Brown et al. n.pag 2006). Psychological research has discovered the following positive personality variables associated with strong leadership includes warmth, friendliness, self-confidence, ability to stand up to pressure. These researches have also found that the absence of the negative qualities of arrogance, hostility, boastfulness, egotism, and passivity are correlated with positive leadership (Romney, 1996). If we look into the life of King, it can be said that he is among the top leaders of the world. He was always a strong worker for civil rights for members of his race as a member of the executive committee of the National Association for the Advancement of Colored People. The Montgomery Bus Boycott, in 1955 led by King lasted for 382 days and was among ones in which he was arrested, his home was bombed, he was subjected to personal abuse. King was arrested during this campaign, which ended with a United States Supreme Court decision

Current And Future Use of Technology Essay Example for Free

Current And Future Use of Technology Essay Spotify has provided a way for people to access and share music with services such as exchange of selections and even mobile access. In the process of providing these services, the users’ data is acquired through initial registration and this helps categorize the market. The main target for Spotify is not registration of premium accounts without adverts but the free use by the public where adverts can be played in between songs. There are many issues handled by Spotify in the business including competition from existing online music selling companies like Sony and Apple, and challenges on fair artists’ royalties with restrictions by copyrights in some regions. The e business strategy is well established for Spotify as the company deals with music producing companies and companies who look for a way to advertise brands. The peer to peer technology used and the feature of listening to music even when offline together with a simple user interface are all technological advantages of Spotify that make it popular in the market. The future of Spotify is based on integration of the software into hand held processing devices like modern phones, and having a good relation with the sources of music. E-Business background Spotify’s business idea was to create a medium through which to provide advertisers with a way of reaching a traceable and response predictable market. By creating a digital library of a wide variety of music and an interface through which listeners can register and listen to music free, Spotify was able do just that. There are adverts pushed in between songs and last for between 15 and 30 seconds. The users that don’t want to get interference from the audio adverts can pay a monthly fee to stop them. The portion of listeners who pay this fee is so small compared to the free users, who form the main market idea for Spotify. The company has arrangement with the world’s major labels to provide their music and in return claim an 18% stake in the company. The integration of the music producing companies, the listeners and the advertisers forms the e-business model for Spotify. There is competition from similar companies like Last. fm, Amazon (which sells music online), my space and facebook; with the direct rival being Last. fm. Spotify and Last. fm have integrated their systems though and this form a way to create an entry hardship in an effort to protect high profit business and raise competition advantage for both companies to realize. Porters Five Forces model Spotify’s business faces the five forces from threats of substitute, barriers to entry, supply power, buyers power and rivalry (Porter 1985). There are various ways that it has put up strategies to deal with this. First, there is the presence of substitute firms like Last. com; Spotify has planned to sing a deal in merged operations with the company in order to increase the business opportunities for both sides. It was proposed that the advertisers/brands could then be able to buy advertising services across the platforms of the two companies (McCormick 2009). According to the nature of the platform on which the adverts are run, Spotify has created a medium where the message is streamline with the music being listened to. Apart from the major rival with whom Spotify agrees to merge business with, the brands will face a hard time looking for an alternative service of the kind. Thus the buyer’s power is low, considering that there are also many scattered brands to advertise through the electronic platform. Furthermore, the platform provides a way of major record labels availing their music to the users, making sure that brands can get the largest number of music fans at Spotify, which they cannot get from online music shops. On the suppliers’ power towards Spotify’s business, there are many music producing labels that offer a variety of music. Also, the fact that the buyers of the service are somewhat weak, the suppliers are also put in the same line; because advertisers has no much power over Spotify, they cannot demand of specific record labels. Since the entry of Spotify into the e-business, the key issue is to keep the prices offered virtually low in order to provide a barrier of entry of new competition. One strategy applied by firms to this effect is merging their markets and operations so that they can enjoy economies of scale and protect the high profit market from other entrants while keeping the quality of services high. This was a case possible from the Spotify’s deal with Last. fm. There is rivalry in the industry of e-business and marketing through electronic means has been applied by many companies. The industry is disciplined though, from previous competition, the methods of enticing the music fans and through ease of use of platforms by the market forming population. The application streams music with no buffering times and provides a very wide variety of ready to listen categories of songs; from major record labels. The fact that the market for Spotify seems to be exponentially growing means that soon the buyers will be so many and so their power will go down, providing a business advantage for the company ( ). E-Marketing The internet is a unique marketing medium in that it provides a global market with instant response dynamism. The fact that when a product is advertised through the internet can reach millions of users within a short while is enough to make it a rich market. Spotify has its marketing strategy based on online access of adverts by the users in their endeavor to listen to music. Data and Market Analysis The strongest part of Spotify registration of users is that it takes the demographic data so that the company is in a position to provide marketing strategies to advertisers based on age, location and music taste. The ability to analyze and classify a market is important to advertisers, especially when it involves technical goods and services. Promotion and mobile services The introduction of the mobile version of Spotify software has helped in a far reaching marketing strategy. The whole issue has been in news for sometime and major discussion blogs and websites like BBC NEWS, leading to less costly promotion effect in Europe. The market in Spotify is really the online internet resource as well as the users PC’s and portable mobile Activities Spotify engages in various activities that are geared towards having a wide base of users so that it can reach more people when targeting an audience for an advert. These activities include; invite scheme, tell a friend and viral advertising. The â€Å"invite scheme† is where the newly registered and the existing members are given an opportunity to invite friends and family to experience Spotify while still promoting the premium membership. The â€Å"tell a friend† activity involves a Spotify inbuilt tool to spread word of mouth. This is a strategy to use the existing users to get the message to their friends using the already existing internet framework. The other one is viral advertising where the medium mainly used is social networking frameworks like facebook. The most visited WebPages are targeted and a multimedia message displayed. Web-design Spotify has created a peer to peer application that streams music between the listeners computer, whether online or offline. Spotify has a service to which clients connect and have the contents of the cache summarized in an index which is then sent to Spotify’s stream hub. The data in the index is usually used to alert other users of the additional peers they can connect to, to fetch streamed data for specific songs being played. This arrangement is enabled and tolerated by each upon start up. Each client listen to incoming connections from other Spotify clients like a server and connects to other users to exchange cached data. The users are actually not in apposition to configure the connections or alter the bandwidth of transmission of data. These settings are hard coded in the system. The design of the entire architecture may be complicated but the interface used by the listeners is so simple and effective. There are just few controls of play, rewind and forward. The Spotify application offers the following features to the users; Catalogue: Spotify offers users access to millions of music tracks including songs from major music labels. Some specific music from some artists may not be available due to boundary regulations in the copyright. Playlists: it allows users to create collections of favorite music and lets them share them. The users can also edit the playlists with other users together through collaborating software. For this purpose, the playlists can be shared through an email or instant messaging window. On accessing the link, the data gets downloaded into Spotify. Integration with Last. fm: the specific feature from last. fm is the ability to collect the users’ preference in music and store it into Last. fm’s database. This has been integrated into Spotify without requiring external plug-ins (Spotify Archives 2010). Radio feature: this creates random playlists of songs related to the music of the currently selected artist. Spotify has a simple to use interface that allows the user to search for music by artist, album or title. It displays the user chosen playlist and some advert image, which on clicking, one can explore the promotion (Spotify Forums 2010). Business-to-Business (B2B) Spotify has introduced the music service to the listeners and charge a certain rate for ad free music. However, it does not rely on this for its source of revenue. It largely relies on the free service where the listeners will have to bear with the adverts. At this point, it does business with other firms that want to advertise their brands to the listeners. The main target for business is therefore dealing with other companies that want to reach the audience. On the same platform, there is collaboration with major record labels where they claim a certain percentage stake in the company and in turn provide their music libraries to Spotify (Nylander 2009). Spotify focuses on doing business with other businesses in its plans. It has tailored it product for mobile phones and approached the mobile phone making companies like apple in an effort to do business with them (Emerald). This is a direct challenge to Apple’s iTunes though and touches on the competition end. Mobile Commerce Spotify has produced a mobile version of the application that can allow users with premium accounts to access and listen to music wherever they go. It also allows the users to download a certain number of songs on to the phone for listening while out of network range. Mobile business seems to be the future of IT marketing, especially with the progress and expectations of pervasive mobile programming. By considering the mobile version of the application to target the users on the move and virtually at all instances of life, Spotify has provided a wider more reaching market for its business. Given that all the mobile users will have to be premium users, the focus of mobile versions will be to create a customer base where the services will be like a contract between Spotify and the user (Ionescu 2009). This eliminates the advertisers from the picture and allows Spotify to compete with earlier established businesses on the same line like Apple, while still spreading the risk. Instead of relying on the advertising source alone, the company can now create a one to one relation with the music fans through their premium accounts. Conclusions It is a good business plan for Spotify to create such a huge market base by having so many users registered, both free and premium categories. The plan of pushing adverts into streamed music provides an excellent way of gaining the revenue from brands. On the mobile world, it provides a good way of reaching a wider market and a premium account for the mobile is a plus on the revenue. This was a wise decision considering the processing power of phones cannot be compared to that of PC’s. The strategy of extending into the mobile world was a good way of preparing for the future of IT with the trends in pervasive mobile programming. Mobile marketing will form an even wider market considering the more frequent use and an extension of the PC use after work hours. Recommendations The competition in the market is high and Spotify will have to deal with some issues, especially with the application interface and specifically the technology on the size of bandwidth among other resource utilized on users machines. Criticism is usually on the fact that the interface does not give a user the access to control the amount of resources like bandwidth that Spotify uses against other systems on the same machine. The issue of coming up with a way of establishing the classification of music sources with their effect on the market using the users data to determine the ratings would be an important thing to indulge in, in order to establishing a fair royalties to the artists in order to keep everyone happy and the future of Spotify bright (BBC News 2010). More concentration on helping the production teams with useful demographic and ratings information will give the company a strong relationship with the source of music, the medium they use to make money. References BBC News, (2010) ‘Spotify boss Daniel Ek sets out future plans’, [Online], Available: http://news. bbc. co. uk/2/hi/8478599. stm Porter M. (1998) ‘Competitive strategy: techniques for analyzing industries and competitors’, Free Press, ISBN 0684005778, 9780684005775. McCormick, A. (2009) ‘Spotify and Last. fm moot partnership’, Britannica article; Revolution (14605953) [Online], Available: http://www. britannica. com/bps/additionalcontent/18/38216709/Spotify-and-Lastfm-moot-partnership Ionescu D. , Nov 23, 2009, Spotify Lands App for Symbian Phones, [emailprotected], [Online], Available: http://www. pcworld. com/article/182833/spotify_lands_app_for_symbian_phones. html Robert Andrews, 2009, Apple Approves Spotify’s iPhone App, web article on Paid Content: UK, [Online], Available: http://paidcontent. co. uk/article/419-spotify-says-apple-still-testing-iphone-app-spotify-vanishes-from-app-s/ Emerald, Current CITE-ings from the popular and trade computing press, Library Hi Tech News, Volume 26, Issue 9, [Online], Available: http://www. emeraldinsight. com. ezproxy. cqu. edu. au/Insight/ViewContentServlet? contentType=NonArticleFilename=Published/NonArticle/Articles/23926iae. 001. html Spotify Archives (2010) ‘Spotify for iPhone v0. 4 now available’, [Online], Available: http://www. spotify. com/int/blog/archives/2010/03/31/iphone-v4/ Johan Nylander, Record labels part owner of Spotify, from The Swedish Wire, Published Friday, 07 August 2009, [Online], Available: http://www. swedishwire. com/business/680-record-labels-part-owner-of-spotify Spotify Forums, What is Spotify? Why choose Spotify? How much advertising? [Online], Available: http://www. spotify-forum. com/what_is_spotify. php

Models In The Fashion Industry Cultural Studies Essay

Models In The Fashion Industry Cultural Studies Essay In the contemporary world, fashion has become a powerful force. For most of the people in our daily life, fashion is something they read about or buy in stores. In a broad sense, fashion means all things and a global business which covers a diverse range of commercial activities, ranging from the unglamorous worlds of mass garment production to celebrity- patronized fashion shows and the associated reportage in the fashion press (JacksonShaw, 2009). In the fashion world, modeling industry plays a central role in its developments. Thousands of people, especially those little girls, are dreaming to be involved in the fashion industry. In their impression, models work in photographers studios or runways or on the cover of magazines, they are in a fun; models are creative because they create their own look (Parmentier Fischer, 2011). They are the representation of artistic creativity and self- expression who always change their performance to project an appropriate image for different si tuations and specific clients and designs. In this sense, despite whether those youngsters have ever sought or gained entry into the field of fashion, in nowadays, they are encouraged to regard the life of the fashion model as an ideal myth. It is no exaggeration to suggest that many young girls treat being a fashion model as among the most glamorous and desirable of possible futures (Wolf, 1991). This article focuses on the real status of models in the fashion industry. Viewing models self-commodification as forms of aesthetic, entrepreneurial, and immaterial labor, I turn my attention on the polarized work of fashion models. Basing on the critical theory, this article uses three approaches (The culture industry, Governmentality, creativity) to explore how certain actors in a dynamic, constantly contested, cultural field may experience constraints on their individual identity quests. First, I argue that how the life of models looks like to the masses, and look for some reasons that why people would like to pursue the life of being a model. Then I focus more discussions on the unsustainable modeling identity projects in the fashion industry. Act as the aesthetic labor, models are faced with many restrictions and risks not only come from the groups that they cooperate with like agency, designer, editor, but also their competitors. Besides of that, some models also suffer from t he discrimination and inequality because of the divisions of the fashion modeling industry. So in this sector, I will take the plus- sized model for example in order to advance our understanding the institutional contexts in fashion industry and our insight into the limitations of those not general models face in pursuing their careers. Searching method For the sake of a deep and comprehensive understanding of fashion modeling, the best way to do the research is using participant observations and interviews. According to many scholars, they adopt this method interviewing models in different levels, gender, age and so on. Basing on the questions and contents, they do data selection to integrate the valuable information and report the results. Because of some limitations, however, I cannot do such interview, so I take full advantage of other resources. This thesis mainly adopts two methods of study. One is documentary research method, which is collecting a large number of materials about the modeling fashion industry in order to understand this field and occupation more comprehensively. First, I select some books and journals which ranging from the history of fashion industry such as marketing todays fashion (Paola Mueller, 1980), to the development of this field like Angela McRobbies British fashion design: Rag trade or image industr y? (1998). Basing on the predecessors research achievements I document an intensive aesthetic labor process. I also search information on the internet to see the characters of fashion models and some debates on the fashion modeling industry. Besides, I pay close attention to a reality show American Britains Next Top Model. By observing and analyzing the process of the competition and track the future development of participants I realize the ruthlessness of fashion modeling industry. The other searching method is comparative analysis approach. In order to highlight the contradictory work in this aesthetic labor market, I compare the different treatment between the high fashion models and commercial models, and the discrimination of those plus-sized models. Literature review Since it is considered to have originated in the mid- nineteen century in Paris, models has appeared in the view of the public. With confidence and enthusiasm, significant numbers of young women launched their own labels from the mid-1980s onwards. Back to the history, there are some critical factors to the success of start of fashion industry which include the support from the government and local authority by subsidy; the cooperation between designers with the producers, agencies and labors; recognition of the distinctiveness of fashion work as an independent cultural and artistic practice, not a conventional business activity. The recent researches have focused attention on different aspects of embodiment in contemporary labor practices, such as detailing the ways in which bodies are managed and surveyed at work (Freeman, 2000; Entwistle, 2004), how bodily performances at work are gendered (Taylor and Tyler, 2000; Gottfried, 2003) and the role of dress in marking out identities at work (Entwistle, 2001). Then a classic account of emotional labor as important in terms of opening up questions about the ways in which contemporary work practices harness the many embodied capabilities of workers. Within this broad research agenda, analysis has been directed towards aesthetic labor as one dimension of current trends in work practices (Pettinger, 2004; Speiss and Waring, 2005). In this article, I argue that previous scholarship on modeling fashion industry seldom explore the tensions between fashion as art form and the demand of a ruthlessly commercial industry. Building on previous research that has examined the staged performance of fashion models, I look for the backstage aesthetic labor process. Combining culture industry, governmentality and creativity, I focus on the unsustainable identity projects in the modeling fashion industry. The contradictory work in the modeling fashion industry From the catwalk to the high-style boutique, the common perception of the modeling fashion industry is glamour and indulgence. Indeed, to many people especially in nowadays, fashion modeling is much more than an occupation, but a dream of every little girl. Just as the feminist scholar Naomi Wolf suggests that it is a fantasy that probably the most widespread contemporary dream shared by young women from all backgrounds (Wolf, 1991). People aspires the ideal model life, which means to become a member of an elite and small group. Their bodies and personalities are intensely sought after for their aesthetic singularity and in return they can get some rewards such as money, fame, luxurious goods as well as celebrity status. Undoubtedly, those models careers not just limited in the field of fashion but extend to other culturally celebrated professions like singer or film actor. The models work as the aesthetic labor, which combines the affective, emotional and physical labor, they play to an advancing self production to extend beyond the confines of modeling work into daily life experience. As aesthetic laborers, they are demanded the effort of body in the production of an appropriately attractive appearance for work. However, in practice, models are always subject to fashions gaze, and endure many restrictions or discriminations coming from both outside and themselves, such as they have to engage in a range of bodily disciplines that relied on thin aesthetics, and do on beyond work hours, etc. We will talk about the restriction from the following aspects. 3.1 Personality In contemporary society, models are regarded as walking mannequins or passive hangers for clothes. The modeling industry moves in shorter cycles than ever before, comparing with other sectors, it is a personality based and subjective industry. In modeling much emphasis is placed on the projection of personality (Entwistle Wissinger, 2006), which forms an integral aspect of the aesthetic labor of freelancing models. Thus models see their bodies as objects of aesthetic contemplation through all manner of bodily work. It just adapt to the governmentality theory that Banks (2007) comes up in his book. It demonstrates that instead of using force and coercion, how the cultural worker has come to be governed only by subjectivizing discourses of enterprise. So models who want to succeed talk of having to become self-managing and astute about their product-their entire embodied self, must do self-control to ensure their current status. To produce a fashionable look, models need to wear the mo st fashionable clothes and go to the most fashionable parties. This situation will not be changed until they are successful. In the case of supermodels, they may no longer have to obey others instruction; they will be given the designer clothes, can cooperate with distinguished photographers and even can expand the career into other sectors. Take Tyra Banks for instance, as an excellent multi-dwelling star, she began her career as model, simultaneously she steps into other professions being the host of reality show, the actress, singer and dancer. Each of this field she has achieved remarkable achievement. These practices involve both aesthetic labor, in which workers invest in styling their bodies and personalities to get and keep work (Entwistle Wissinger, 2006), and entrepreneurial labor, in which workers invest time, energy and funds to foster professional relationships, and build their productive capacity in return for uncertain rewards. These two labors demand workers be enterprising, which they work to create an image that will sell. Models valorize their image, an image that is constructed on a whole day basis, making it difficult for models to distinguish between when they are on or off the job. This work to produce an image may be understood as aesthetic labor (Entwistle Wissinger, 2006). 3.2 Marginalization within the field The fashion system places a quite different valorization on different types of work within the field. There are quite lot of discriminations and unequal treatments between commercial models and editorial models. Commercial work is done for catalogues, website, and department stores; the aim is promoting products ranging from food to drink. While the contracts are regarded as relatively low status compared with the high-status brands promoted by editorial models. While one of the essential features of editorial models is being featured on the cover of or within the fashion pages of high fashion magazines like Vogue, Harpers Bazaar and Elle. Be the supermodel also means to modeling for couturiers and designers fashion shows and to be hired as the face for an international luxury brand of a fashion product such as shoes, clothing, or cosmetics(McRobbie, 2002). In contrast to commercial models, whose look are more conventionally beautiful or handsome, fashion models are referred to as ha ving an editorial look, their extreme appearance are often be described with such adjectives as quirky or edgy. A professional model is someone who consents in writing to or performs modeling for the transfer of the exclusive right to the use of his or her name, portrait, picture or image, for advertising or trade purpose. Models engage in identity construction within a field comprised of an international net work of relationships between various mutually dependent, but unequally powerful. But most models will do some of the less prestigious types of commercial work over the course of their careers, only a small set engages in editorial work, as it is much more restricted and competitive. When watching the American Next Top Model, the competitors are required have some personalities to be outstanding but as the same time observe the rules of the industry. They must match up what the photographers and judges demands and satisfied their clients. To those competitors they scarcely make their own decision, and the emotions and attitudes cannot express in the process of work. The payment between commercial models and editorial models also has a big disparity. The structure of the work means that models are usually hired by the hour, day or project, which means they have no guarantees of continued employment. Rewards for top models are disproportionately high but most models incomes are modest at best. Like other artistic careers, fashion modeling consists mainly of short-term contractual ties, in which employment is on a per-project basis, and teams are assembled around specific jobs which are then dispersed after the project is finished. In this sense, it is hard for many commercial models to find a permanently clients to afford their basic life.

Critical Analysis of what makes The Lion King a successful musical Ess

Introduction The Lion King musical is a well-known musical that has taken the stages of Broadway, West End and the rest of the world by storm (The Lion King, 1997). Regarding the process of the musical, Artistic Director Julie Taymor’s first thoughts for choosing the Lion King as the next big thing on stage, was classed as ‘impossible’ due to the film’s lack of theatrical material (The Lion King, 1997). Therefore, staging this particular work contained a great deal of uncertainty and the need for taking huge risks. Taymor (1997) suggests how ‘the Lion King was the worst idea possible to create a stage show.’ It has become evident that a number of significant barriers had to be overcome to secure the practicality of the production. In view of this controversy, this dissertation will critically analyse the success of the Lion King by exploring two significant aspects that have helped to make the musical a success. Firstly, the essential components that make u p this theatrical production will be explored and secondly, the roles of each producer within the Lion King and their combined and individual influences they have had from the production will be evaluated. By analysing these two central themes, this paper will show how and why this musical has developed and achieved its phenomenal success. The components can be broken down into the following: dance and movement, character portrayal, masks/puppetry, music, costume design and idealistic process. Each component will be analysed in detail in an attempt to portray how this effectiveness has added to the overall musical vision. Chapter 1 Through dance and movement, the storyline were expanded with the assistance of choreographer, Garth Fagan. A well-renowned choreographer... ...downfalls. Fagan in his own hope want the audience to look at dance without going through boredom or thinking dance as a medicine (Bramley 24:1997). The musical has allowed this particular component to make differences to such challenges from one dance to the next. This was possible due to Fagan’s approach to choreography that are different compared to another choreography that was designed to other Disney films turned musicals i.e. Beauty and the Beast and Little Mermaid. These two notable musicals have taken the stages of Broadway by storm. However, there is an ingredient missing to those shows that Taymor was able to capture from beginning to end with the Lion King. It was a risky challenge that Fagan radically took out of the negative into the positive with the use of vocabulary to approach the use of dance and movement as part of a highly successful musical. Critical Analysis of what makes The Lion King a successful musical Ess Introduction The Lion King musical is a well-known musical that has taken the stages of Broadway, West End and the rest of the world by storm (The Lion King, 1997). Regarding the process of the musical, Artistic Director Julie Taymor’s first thoughts for choosing the Lion King as the next big thing on stage, was classed as ‘impossible’ due to the film’s lack of theatrical material (The Lion King, 1997). Therefore, staging this particular work contained a great deal of uncertainty and the need for taking huge risks. Taymor (1997) suggests how ‘the Lion King was the worst idea possible to create a stage show.’ It has become evident that a number of significant barriers had to be overcome to secure the practicality of the production. In view of this controversy, this dissertation will critically analyse the success of the Lion King by exploring two significant aspects that have helped to make the musical a success. Firstly, the essential components that make u p this theatrical production will be explored and secondly, the roles of each producer within the Lion King and their combined and individual influences they have had from the production will be evaluated. By analysing these two central themes, this paper will show how and why this musical has developed and achieved its phenomenal success. The components can be broken down into the following: dance and movement, character portrayal, masks/puppetry, music, costume design and idealistic process. Each component will be analysed in detail in an attempt to portray how this effectiveness has added to the overall musical vision. Chapter 1 Through dance and movement, the storyline were expanded with the assistance of choreographer, Garth Fagan. A well-renowned choreographer... ...downfalls. Fagan in his own hope want the audience to look at dance without going through boredom or thinking dance as a medicine (Bramley 24:1997). The musical has allowed this particular component to make differences to such challenges from one dance to the next. This was possible due to Fagan’s approach to choreography that are different compared to another choreography that was designed to other Disney films turned musicals i.e. Beauty and the Beast and Little Mermaid. These two notable musicals have taken the stages of Broadway by storm. However, there is an ingredient missing to those shows that Taymor was able to capture from beginning to end with the Lion King. It was a risky challenge that Fagan radically took out of the negative into the positive with the use of vocabulary to approach the use of dance and movement as part of a highly successful musical.

Learning Styles And Learning Theories In Human Resource Development Education Essay

Learning can specify as a mensurable and comparatively parameter to place that how much homo or animate being can absorb the cognition in order to go on with experience or by nature. There are many methods to larning something such as hearing, reading, visuals, and an experience. Peoples are different from one another and their non equal. Every individual has alone manners to larn. Learning manners define as an rational capacity, dressed ores, absorbs and remembers information. Each individual has a alone acquisition accomplishments and manners. To farther clear up there are celebrated theoretical accounts found by Honey and Mumford, and Kolb. In Honey and Mumford theoretical account explain four types of larning manners such as Activist, Reflector, Theorist, and Pragmatist. Activist means ‘I will seek anything one time ‘ some people if they want do something or learn, they will seek anything one time. These sorts of scholars are open-minded and enthusiastic about new things, act foremost and believe about effects subsequently and easy acquire involved with others. Second learning manner is Reflectors agencies, ‘Look before you leap ‘ these sorts of scholars are larning observe and chew over new experience, and their analyzing all available informations before they act and they think before semen to the decision. Third learning manner is Theorist means ‘If it is logical it is good ‘ this manner says that some people are larning through the theories premises, rules and theoretical accounts. They would ever believe jobs through consistently and logically. The last learning manner is Pragma tist means ‘If it works, it is good, but there is ever a better manner ‘ these sort of people learn if something plants in good manner and practically that is the best manner for them, tidal bore to seek out thoughts, theories and techniques to see if they work in pattern, They are basically practical, down to earth people who like doing practical determinations and work out jobs. In Kolb ‘s larning theoretical account there are four chief phases such as concrete experience ( CE ) is where the scholar actively see an activity, brooding observation ( RO ) is when the scholar consciously reflects back on that experience, abstract conceptualisation ( AC ) is where the scholar efforts to gestate a theory or theoretical account of what is observed and active experimentation ( AE ) is where the scholar is seeking to be after how to prove a theoretical account or theory or program for a extroverted experience. These four phases are matching to Kolb ‘s four propensity manners are diverging ( CE/RO ) means ‘feeling and watching ‘ these sort of people are able to believe in a different manner and different position, they use information and imaginativeness to work out jobs, and these people perform better in state of affairs like thought coevals. These kind of scholars are interested in people tend to be inventive and emotional and they are like to work in groups. Assimilating ( AC/RO ) is the 2nd manner of Kolb ‘s theoretical account, this average ‘watching and believing ‘ this sort of people need theory instead than the practical. They want more an account than the practical chance. Ideas and constructs are more of import than people besides use the logical attack when work out the jobs. The 3rd manner is meeting ( AC/AE ) is average ‘doing and believing ‘ these type of scholars does non necessitate any theories, but they want practical. They can work out their jobs through practical issues ; they prefer proficient undertaking and less relationship with people and interpersonal facets, and people with a meeting manner like to experiment with new thoughts to imitate and to work with practical applications. The 4th manner is suiting ( CE/AE ) means ‘doing and experiencing ‘ this is where the people use other people ‘s analysis, information or can be their merchandise and prefer to take a practica l, experiential attack, they use others information and carry out their ain analysis. They are attracted to new challenges and experiences and to transporting out programs. Peoples with this learning manner willing to work in squads to finish the end and they set the marks and actively work in the field seeking different ways to accomplish an aim When comparing Honey and Mumford theoretical account and the Kolb ‘s theoretical account there are distinguish between different larning manners. Honey and Mumford described the same thing done by Kolb ‘s but utilizing different words, so hence there is no such difference between these two theoretical accounts. Hence there is a strong similarity in Kolb ‘s theoretical account phase one says concrete experience ( Having and experience ) says being to the full involved in an action or interaction, using current cognition and accomplishments but in Honey and Mumford theoretical account manner one describe Militants which is depicting immediate experience, open-minded, bored with execution. Kolb ‘s 2nd phase Brooding observation ( reexamining the experience ) is say looking back at what happened, depicting it, reflecting on the causes and effects of scholar behavior, but Honey and Mumford ‘s reflectors manner is say listen before speech production, ponder an d analyse, hold making decisions. The 3rd phase of Kolb ‘s theoretical account is Abstract Conceptualization ( reasoning from the experience ) is organizing generalisation, constructs and theories that will enable to incorporate observation and contemplations into behavior on future occasions or in other contexts, but Honey and Mumford ‘s theorist manner like people think through logical facet. The 4th phase in Kolb ‘s theoretical account is Active Experimentation ( Planing the following stairss ) is describe be aftering ways in which in scholar can use and prove decision in farther action but Honey and Mumford ‘s Pragmatists manner which is seek attempt and new thoughts, practical, down to earth, basking job resolution and determination devising. Besides activist and accommodating, reflector and diverging, theoretician and assimilating, pragmatist and convergence are similar to each construct. Learning manners are needed to place how the people can absorb and retrieve things. Likewise learning theories are aid to place how people learn through alterations in behavior, environment and ends. The behavioristic attack steps larning in term of comparative lasting alterations in behavior. This is like the environmental control larning. The work of Pavlov ( on Canis familiariss ) and Skinner ( on rats ) suggested that acquisition is the formation of new connexion between stimulation and response on the footing of experience or behavior is positively or negatively reinforced. Therefore in an organisation trainer should ever believe about their trainees ‘ behavior, when doing the peculiar preparation programme. Imagine occupation function for client attention, if the trainee is non like to be societal or speak with others any longer, he/she is silence character. In this state of affairs to avoid this or alter the behavior of trainee, trainer has to do a preparation programme relate to the behavior. Otherwise developing cost and clip will be wasted. To minimum that trainer can give the feedback to the trainee, and increase the morale. Every individual has a end ; human behavior is towards a end. Many be some individual does non hold instruction background, but that does non intend that he/she does non hold any information to make to him/her ends utilizing their experience. Therefore holding purpose or end will take to garner the information or information, hence without any sort of information is difficult to making to the ends. Likewise the Cognitive Approach is specifying as a comparatively lasting alteration in knowledge happening as a consequence of experience. Peoples can larn through the experience and storage of information in the encephalon. They can understand their environment and how it works. They decide what is of import to larn and larn through techniques and schemes they feel comfy with. In an Organization if the trainee does non hold any motive to larn the new stuff to being with, therefore it is of import for the delivering and design of preparation programme. The trainer should non state the trainee ‘s what to make ; instead they should steer the trainees in detecting the right solutions and ways of thought. For illustration trainer should give a end to trainees, hence to accomplish the end trainee will larn. There is another larning manner called societal acquisition attack. This is where people learn through by detecting others behaviour, attitude, and results of those behaviors. Most of the clip, human learns through copying others. First they start copying their parents. Peoples learn to execute actions by patterning, watching, analyzing the manner others do them. In an Organization if there is a good trainer like holding good attitude, good communicating accomplishments, presentations accomplishments. A trainee will besides wish to follow or make the same manner in other word imitative the trainer. Therefore it will be a benefit for an organisation hence trainee will execute best in the hereafter. These types of scholars are really easy grip. When planning and design of larning events in an organisation they should name appropriate trainer for the preparation programme. Therefore trainees will actuate to larn by copying their trainer. The Learning theories offer certain utile propositions for the design of effectual preparation programmes. The person should be motivated to larn. The intent and benefits of a learning activity should be made clear, harmonizing to the person ‘s motivations or ends, wages, challenge, competency. Clear ends and aims should be set, so that each undertaking has some significance. This will assist trainee s in control procedure that leads to larn, supplying marks which public presentation will invariably be measured and adjusted. Each phase of larning should show a challenge, motive, without overloading trainees so that they lose assurance and the ability to absorb information of experience. Besides trainer can plan case-studies ; job resolution exercisings and so on prosecute the purposive procedure of larning. Coaching, mentoring and term acquisition activities engage societal earning. There should be feedback on public presentation and advancement in proper manner and on clip and it should non be hold. Active engagement in the acquisition experience in action acquisition or find acquisition is by and large more effectual than inactive response hence it enhances concentration and conditioning. There is a relationship between the clip spent in acquisition and the degree of competency attained. The acquisition curve is a graph demoing the relationship between clip and larning competency attained. The larning curve as follows, Degree of competency Standard curve Stepped curve Time The acquisition curve describes the advancement and variable gait of larning. It is common for people to state that they are ‘on a steep acquisition curve ‘ when they have to get a batch of new cognition or accomplishments in a short period of clip. The standard curve says that calling or scholar spent larning one thing for a long clip and does non better further. However in pattern this will depends on the design of the acquisition programme and the motive and aptitude of the scholar. The stepped curve says that calling or scholar exhausted tilting many things during the given preparation period of clip and which will better in farther. Stepped curve is common in instances where an single alterations occupations or work methods, or do the passage a non-managerial to a managerial place. However there are larning theories and larning manners available in order to plan the preparation programme, but the most of import portion is transportation of larning.Learner should able to reassign what he/she learnt in the preparation period. If the scholar can successfully reassign the cognition and accomplishments into practical undertaking that can specify as positive transportation. If the scholar is failed to reassign what he/she learnt from the preparation programme into the application of undertaking can be define as a negative transportation. If scholar is learnt something by copying others it will assist for the scholar to altering analyzing accomplishments or presentation accomplishments relevant to the practical applications. This another manner to mensurate how much success of the preparation programmes. As an employer it is really of import to supplying calling development for their employees. An Employer should aware about the preparation programme hence the programme may be expensive or takes clip. Therefore to supply an effectual preparation for the scholars employer should choose the appropriate preparation methods which is up to day of the month and relevant to the application undertaking. Besides before design the preparation programme employer should acquire clear image about scholars, hence people are come from different background so hence their rational capacity and absorbs the cognition degree may different. In order to establish on their behavior, larning capacity the preparation programme should be variable.