Distribution channel Essay Example | Topics and Well Written Essays - 500 words

Distribution channel - Essay Example Efficient distribution channel is essential for every business as it allows smooth movement of the product from producer to the final consumer. Majority organizations make use of intermediaries including retailers, sales persons and wholesalers to sell their product to the final consumers. In my view, the best way of getting your product to the market is through having your own distribution channel. Advertising through internet will certainly help increase sales and reduce cost. Dell Computers, without any third party’s assistance has been selling its product through internet and is quite successful. There is a possibility that the third party’s involvement in the distribution might disrupt availability of the product to the customers on time due to hoarding or personal benefits or even might result in inability or failure to meet the targets. Role of advertising in the marketing process Advertising is basically a marketing communication channel through which a product is communicated to the target consumers. Today, media has advanced so much that the message can be disseminated throughout the world in seconds. Hence, the role of advertising in the marketing process has also increased world-wide.

Supply chain management in the uk construction Industry Essay

Supply chain management in the uk construction Industry - Essay Example According to the Council of Supply Chain Management Professionals (CSCMP), â€Å"supply chain management encompasses the planning and management of all activities involved in sourcing and procurement, conversion and all logistics management activities† (Council of Supply Chain Management Professionals, n.d.). In addition to these, SCM also includes collaboration and coordination with channel partners which includes suppliers, customers as well as intermediaries. The council also says that the supply chain management also plays a crucial role in integrating demand and supply management across and within the companies. According to James B. Ayers, supply chain management is all about â€Å"designing, maintenance and operation of supply chain process, including those that make up extended product features, for satisfaction of end-user needs† (Ayers, 2000). Over the past few decades various techniques regarding supply chain management (SCM) have been used successfully in different industries like manufacturing and food. In these industries, the supply process encompasses all those activities that are associated with the processing – from raw materials to the finishing of the final product. The entire process involves procurement, production scheduling, inventory management, order processing, storage, customer service, transport and all the supporting information systems. Roy Morledge, Mohieddin Grada and Andrew Knight opined that in manufacturing industry, supply chain management strategies are adopted assuming that it is â€Å"an ongoing process where supplier and customer experience involves frequent transactions for the same or similar products† (Pryke, 2009). SCM strategies are considered as the key in maintaining quality and making the innovation process easier. Each of the aspects through which SCM is integrated wit h the manufacturing and food industry can be discussed in the